I early talked about how halo have used transmedia to expand on there coherent world to create a coherent timeline of coherent events that build the world up. I also mentioned at the beginning Henry Jenkins principles of transmedia, i now want to just place the ways halo has used transmedia and were they would fit into Jenkins Principles.
1. Spreadability vs. Drillability
Halo recently used a link to a website that used the popular social network site to promote itself. The website www.rememberreach.com was a site that fans could connect there facebook too, to show they they are a fan and show there dedication to the game. The website was more of a advertisement for the Video game Halo:Reach but it created a memorial to the characters in the game making them almost real. It also gave away information on each character. This was they way of using spreadability to expand there universe.
2. Continuity vs. Multiplicity
Continuity was kept as the book series told stories stories before the game, in-between the games and other events during the halo time line. Also the games not relating to the original story were told at parts that were in the timeline and not out of place. Halo: Odst was set half way through halo 2 meaning you could understand were it is and what is happening before you get into the game.
Multiplicity is expanding on other characters and telling there story. This has been done by the Halo series by a couple of different ways. The books tell stories of characters before and during the series must most popular the Halo animated series follows other characters life's during a short episode allowing players to understand some there storys. There was also a series of live action shorts made to see if the story would work in a film and these fit in the story as they played characters that had no purpose but they fitted into the continuity of the story by showing a new location but being at the beginning of the Halo 3 game.
3. Immersion vs. Extractability
Halo for filled both of these using there very popular ARG Ilovebee's which allowed fans to follow information and build themselves into the story as they hunted for phone calls from voice actors and receiving messages and communicating to other players to de code the story. This both placed players into the game world and immersed them enough for them to physically hunt in the real world to find the information to complete the story.
4. World Building
Halo has slowly build up a large world with multiple characters that have there own progressive story's and fans. Again the animated series build up the world alongside the game as well was the ARG and the books, it build the world outside the game and into our reality. Other world building tools are the toys you can get like the toy guns that make you feel that the weapons could exist.
5.Seriality
ARG used seriality perfectly as the story was send around website, emails and phone calls so that to receive all the story players had to collect all these chucks of dispersed information to complete the story. This was also done with the Halo 3 ending were there was a cliff hanger to what might happen next but without another game fans could only spectate was the real true ending could be. It was slightly continued by the use of the animated series of the halo world.
6. Subjectivity
Again the books and the Animated series expand on characters outside of the main story building there storys and what makes them who they are. Also a live action short advertisement also expanded on a character carter of Halo: Reach before the game was released.
7. Performance
Halo was able to get fans to build there own worlds and perform there own stories in the game. The creators also picked up on this, mainly Red vs Blue a popular fan made machinma series that tells the story of two teams against each other with there own unique characters and storys. These performances pull in fans from the halo series to watch and feel something different but in the world of halo.
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