Tim Kring - Video

I was having a browse for more information on transmedia and i thought that having a look at video posts of the subject might be helpful because more people are documenting there thoughts through the use of transmedia. I came across a video interview with the creator of the popular series 'Heroes' Tim Kring.

http://www.youtube.com/watch?v=jWyo00IoXo8

He first mentions the relationship of transmedia and how that can create a social currency* between the viewers of the program. He mentions how his fan base likes to explore and find information and knowing and discovering more about the project directly leads to that fan or person being more popular or gaining more social currency with other fans. I understand how this method works because i have been both ends of the social currency scale. I find it very powerful for the young e.g. education and the dedicated fans.

*Shared information that encourages further social interaction.
www.oskoui-oskoui.com/glossary/S

Looking deeper into social currency i had a look at the following website:http://www.socialcustomer.com/2006/06/social_currency.html which shows how Douglas Ruffkoff defines social currency. I like how this is almost seen as a game in our world for people to interact with each other. How each individual can become so good at social currencys it can create great rewards other that more social interaction and friendship.

This is currently making my think that the use of transmedia giving people the opportunity to play a game outside the a game world or a movie world in order to create a better world both inside and outside the object. This shows how powerful transmedia can be advertising, creating a coherent world and giving rewards to people who are dedicated and interact with the coherent world.

Tim Kring went on to talk more about his work and projects using transmedia. He talked about each episode of his program ‘Heroes’ has many stories that some do just get pushed to a side during a episode but online graphic novels tell more about these stories per episode so fans can really dig deeper if they want to know more about a character or what happened. Then with this graphic novels to place them together to sell as a whole for those who didn’t follow along but have been interested enough to buy the book.

I also picked up on how he mentioned a issue with transmedia and allowing to much participation with the audience because with reading fan arks and stories it could influence the story itself and this would cause a problem with him taking other peoples ideas and using them for his own and he has had to work around that by not looking at fan fiction.